Breaking down the product process

Covering idea to market

I’m Zoe Chew. I’ve built apps that got featured on Product Hunt #1Lifehacker, Hacker Noon, Noonies 2020 Winner, and tech blogs in 7 countries.

Here at Build & Launch newsletter, I break down the processes of building products: ideation, validation, MVP, monetization & distribution.

If you’re thinking about launching your next ideas & NewCo, join us. Over 2,901+ founders, builders & innovators have subscribed to my insights:

Product process (explained)

As a product builder, I have built products using proven frameworks that take an idea to market rapidly:

Social proof

Globally, people have benefited from my writing & insights:

Founders, Operators & Builders

By subscribing, you will create better mental models for product building:

  • How to validate startup ideas?

  • How to rapidly build an MVP in days, not 6 months?

  • How to monetize tech products?

  • How to get paying customers?

  • How to know if I’m solving the right problems?

  • What app features should I build?

  • How to measure success for my idea validation?

  • How to get your products in front of customers?

  • How to run user research?

  • What are the next steps for prototype/validation/marketing?

About me

Now: I run “Zoe’s Build & Launch”, a product studio + media company. As a studio, I launch startup experiments internally to create small bets of venture portfolio, traction & profitability. As a media company, I publish write-ups around building startup products with 2.9K subscribers.

Previously: I'm an operator. I've worked with US/APAC remote teams and VC-backed tech cos in product, communication, growth & community strategy. Before working in tech, I started my career as a digital marketing consultant in paid Ads & online strategy.

Weekends: I'm growing NotionTrackerSuite (US$4,700 sales in 23 days), Twitter audience (5.9K), and Medium blog (420K total visitors & 40K/month traffic).

Find me on: Personal Site / Twitter / LinkedIn