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D2C Wellness: Opportunities and Monetization
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D2C Wellness: Opportunities and Monetization

Learn to build the future: Analysis, Deep-Dive & Strategy

Zoe Chew
Nov 29, 2021
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D2C Wellness: Opportunities and Monetization
whizzoe.substack.com

๐Ÿ‘‹ Iโ€™m Zoe: builder, advisor, curious about innovation & built multiple apps using theย rapid MVPย method:ย sneaker app,ย meal kit app,ย virtual event app,ย SaaS tracker,ย food delivery,ย content appย +more

Iโ€™m on a quest to understand the future of the Internet. At Venturescale, I unpack new insights about profitable marketsโ€”and how you can monetize & win. Todayโ€™s post is about D2C Wellness. Read below if youโ€™re interested inโ€ฆ

  • ๐Ÿ› Online Shopping: Opportunities and Monetization

  • ๐Ÿง  D2C Wellness: Monetization & Opportunities

  • ๐Ÿก Future of Real Estate Tech

  • ๐Ÿค‘ Future of Digital Monetization

  • ๐Ÿง‘โ€๐Ÿซ Future of Education

  • ๐Ÿ•น Creator economy of Gaming

  • ๐Ÿ’ป Unbundling of Excel and the Future of SaaS

  • ๐Ÿ›’ E-commerce roll-ups

  • โœˆ๏ธ Web 3.0 for creators, Travel apps & Low-code tools

  • ๐Ÿ“ฒ Marketplaces, on-demand economy & employee motivation

  • ๐Ÿฅ Alternative Assets, Online Healthcare & Family Offices

  • ๐Ÿ‹๏ธโ€โ™‚๏ธ Curation economy, Social communities & Online Learning


Direct-to-consumer (D2C) wellness

Direct-to-consumer (D2C) wellness space is exploding. Companies are changing healthcare by building, marketing, and selling wellness products directly to end consumers, without intermediaries. Consumers can access diagnosis, self-testing kits, clinical consultation, prescription, and medication online.

Today, weโ€™ll examine companies that provide D2C wellness offerings for the body, mind, emotion, and social aspects of well-being. And reveal exciting whitespace where new players can capitalize and monetize.

Key trends

(1) Personalization of health:

  • Companies are catering to product needs at an individual level, rather than one-size-fits-all solutions.

  • Found prescribes weight-loss medication based on the assessment of your biology such as genetics, microbes & metabolism.

  • ZOE offers at-home test kits to analyze blood fat and blood sugar responses, and recommend diet plans.

(2) Rise of holistic wellness:

  • New companies are using a โ€œwhole-bodyโ€ solution to optimize health.

  • Parsley Health offers holistic medicine healing.

  • Noom leverages psychology treatment for long-lasting weight loss.

(3) Science-based treatment:

  • Companies are leveraging science-based and research-backed wellness solutions to deliver long-term results.

  • Rise fixes sleep issues by studying sleep debt and circadian rhythm.

  • Care/of assesses your biology to find the right vitamin and protein powder that works.

moreโ€ฆ

(๐Ÿ”’ Full version) +4 key trends in the wellness space. These insights will help you capture specific customer needs:

๐Ÿ”‘ (4/7) How should new startups respond to D2C marketing especially when youโ€™re creating landing pages for idea testing & validation? (including 2 company examples)

๐Ÿ”‘ (5/7) This new model can help wellness startups expand their revenue streams. (including 2 company examples)

๐Ÿ”‘ (6/7) What type of value propositions most new D2C healthcare startups are focusing on? (including 2 company examples)

๐Ÿ”‘ (7/7) Consumers are responding to wellness products differently today and how companies are spotting this trend as an opportunity to introduce new offerings in the market? (including 2 company examples)

Get Full Access ๐Ÿ“

Players by categories & niches

(1) Weight care:

  • Noom (weight-loss program designed by psychologists)

  • Found (prescription and coaching)

  • Oviva (personalized support from an expert)

  • Calibrate (digital metabolic health)

(2) Beauty care:

  • Youth To The People

  • TULA

  • Frank Body

  • Glossier

(3) Personalized nutrition:

  • ZOE

  • Ritual

  • Gini

  • Gutxy

(4) Sleep care:

  • Oura

  • Whoop

  • Casper

  • Helix

  • Eight Sleep

moreโ€ฆ

(๐Ÿ”’ Full version) Discover profitable niches in the wellness space and how to differentiate your offerings:

  • ๐Ÿ”‘ Total 79 company examples across different segments

  • ๐Ÿ”‘ Total 10 business categories in the D2C personal health space

  • ๐Ÿ”‘ Specific sub-categories within each segment, i.e. the one you see at (1) Weight care

What problems do they solve?

A business only becomes profitable when they solve real problems (need) faced by a large group of people (demand). This section unlocks the valid problems in the wellness space, and how you can use them as market validation to build something people want:

(1) Address targeted needs at an individual level.

  • Itโ€™s hard to figure out the right supplements and doses without the right lab work.

  • Most personalized nutrition solutions like Gini, ZOE, Gutxy solve this problem.

  • They provide online assessment, self-testing kits, micronutrient testing, and personalized recommendations on vitamin products or dietary programs.

(๐Ÿ”’ Full version) +3 more problems existing players are solving. Understanding these problem statements will help you build something people want. Youโ€™ll also learn:

๐Ÿ”‘ (2/4) 90% of diets fail and how companies are solving this problem?

๐Ÿ”‘ (3/4) How to monetize by solving psychological fears among consumers?

๐Ÿ”‘ (4/4) How to monetize a wellness business by reducing frictions?

Get Full Access ๐Ÿ“

Business models

The majority of D2C health companies are layering different business models to create multiple revenue streams:

(1) B2C eCommerce:

  • Many players in this space have established an online store, sold physical products, and delivered prescription, skincare, mattress, or multivitamin-in-a-box to customersโ€™ doorstep.

(2) Subscription:

  • Deliver monthly subscription boxes or a bundle of products plus services to customers.

  • Noom costs $66.35/month or $199/year which includes comprehensive wellness plans.

(๐Ÿ”’ Full version):

  • ๐Ÿ”‘ +8 more pricing examples on how companies monetize wellness products for consumers

  • ๐Ÿ”‘ How to create additional revenue streams as a wellness startup?

  • ๐Ÿ”‘ What kinds of businesses charge $1,600+ for an online virtual program?

Why now?

This section explores: where is the market demand, where the future of health is heading, and answers the โ€œwhy nowโ€ questions (most important slide in your pitch deck!) for your investors:

(1) Prominent signal boosts will raise investorsโ€™ interest in the D2C health space.

  • In 2019, Amazon acquired PillPack for $753 million and entered the online pharmacy space.

  • Roman raised $500 million at $5 billion valuations in 2021.

(2) Consumersโ€™ behaviors are changing.

  • They want healthcare solutions that deliver on-demand experiences, provide self-diagnose tools; are transparent, authentic, accessible (price and convenience factor).

  • Therefore, D2C healthcare is well-positioned for this shifting user's needs.

(๐Ÿ”’ Full version) +4 more market evidence to prove the demand for D2C wellness businesses. Youโ€™ll unlock:

๐Ÿ”‘ (3/6) Key driver that will give rise to D2C wellness startups

๐Ÿ”‘ (4/6) How to capture the growing millennial wellness market in 2021 and beyond?

๐Ÿ”‘ (5/6) What do consumers prefer and expect in the future of health tech?

๐Ÿ”‘ (6/6) What features will become more common in D2C wellness solutions?

Business opportunities

(๐Ÿ”’ Full version) 3 specific product ideas and business opportunities that are solving problems. Youโ€™ll unlock:

๐Ÿ”‘ (1/3) Creator economy meets Healthcare tech

๐Ÿ”‘ (2/3) D2C healthcare niche opportunity

๐Ÿ”‘ (3/3) B2B solution in the healthcare industry

Get Full Access ๐Ÿ“


More Reports & Insights:

  • ๐Ÿ› Online Shopping: Opportunities and Monetization

  • ๐Ÿง  D2C Wellness: Monetization & Opportunities

  • ๐Ÿก Future of Real Estate Tech

  • ๐Ÿค‘ Future of Digital Monetization

  • ๐Ÿง‘โ€๐Ÿซ Future of Education

  • ๐Ÿ•น Creator economy of Gaming

  • ๐Ÿ’ป Unbundling of Excel and the Future of SaaS

  • ๐Ÿ›’ E-commerce roll-ups

  • โœˆ๏ธ Web 3.0 for creators, Travel apps & Low-code tools

  • ๐Ÿ“ฒ Marketplaces, on-demand economy & employee motivation

  • ๐Ÿฅ Alternative Assets, Online Healthcare & Family Offices

  • ๐Ÿ‹๏ธโ€โ™‚๏ธ Curation economy, Social communities & Online Learning

[1] Find me on Personal Site / Twitter / LinkedInย ๐Ÿ”ฅ

[2] Next venture report in your inboxโ€Šโ€”โ€ŠJoin my newsletter ๐Ÿ’Œ

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